Exhibitor Press Release

Begin the new year on a strong note by visiting SEGA Amusements International at EAG 2026. From the 13^th to 15^th of January at booth A60, we will be presenting an extensive selection of our newest and most advanced products at the Excel London. Whether you are an operator seeking high-performing, revenue-driving attractions or an industry professional interested in the latest developments in amusement entertainment, our portfolio is designed to cover all bases. Experience firsthand why SEGA Amusements remains a leader in delivering innovative, top-quality games that continue to elevate the arcade experience.

Kicking off our new season of redemption is Putt It! Par-Tee, making its European debut after an outstanding reception at IAAPA Expo Orlando. Combining the charm of mini golf with the fast-paced thrill of an alley roller, this game is set to steal the show at EAG. Players must putt balls into seven scoring holes before time runs out, while the “Double Points Final Shot” adds an electrifying finish in the last ten seconds! Joining this in making its European debut is Simon Arcade, the first-ever arcade adaptation of Hasbro’s legendary memory game. Players must be quick to hit illuminated coloured targets, earn rewards for five correct hits in a row, and take on the Super Bonus challenge. Here, like the classic title, players must memorise and repeat a light sequence, combining memory, timing, and precision in a thrilling brainteaser that keeps all ages engaged.

Launching for the first time at EAG 2026, we have two new exciting redemption titles that simply cannot be overlooked. Go Go Ducky is the fun-filled ball-rolling, derby-style experience, providing nothing but non-stop quacktastic action! This exciting, yet compact 4-player game delivers real competition whilst its cabinet stands out among the rest with vibrant edge lighting, an interactive duck-themed header, fully lit inflatable ring-themed seats and charming rubber duck artwork. As well as this, we will be showcasing Tower Ball, a new skill-based redemption game that towers above all on your arcade floor! Its vibrant edge lighting and striking cabinet design draws attention immediately, whilst its simple yet hard to master gameplay keeps players coming back for more!

The lineup continues with High Five Tickets, offering instant RFID-calculated ticket rewards, Ferris Fantasy, a timing-based carnival game where players roll the ball at just the right time to score, and On Target 2 Player, the immersive shooting gallery with realistic recoil and functional scopes. Our redemption lineup is truly jam-packed!

Leading redemption specialist ICE brings a host of exciting offerings to EAG. Highlights include Odin’s Hammer Strike, where players swing the mythical hammer with force and precision, and NBA Baller, a new addition to the iconic NBA range in which a high-score hoop challenge rewards players with official NBA balls. Returning favourites include Neon Bowling, the duckpin sensation featuring both neon and classic game modes, and Smash N Win, available in Monster or NBA cabinets, offering mallet-and-ball gameplay with a timing twist. Fans can also enjoy ICE staples such as Down the Clown, World Football Pro, Yeti Go, and Stop the Drop.

Our prize offering is headlined by Mini Cube Prize World, the modular, versatile merchandiser, that has operators raving. Compact cubes can be arranged into walls, islands, pyramids, or L-shaped layouts. With multiple game types in a single system, operators can combine Crane, Capsule, Peg, Rotary, and Display Cubes to create their own perfect prize set-up. A true game-changer for the prize category! This is complemented by the iconic Win Fall Revolution series and the Capto family, providing operators with a full spectrum of prize offerings.

From plush to tech, SEGA Prize International elevates every prize game to its fullest potential. Visitors can explore charming new plush collections, premium lifestyle tech products, and a wide range of redemption items, making them truly your ‘one stop shop’ for all things novelty. Stepping into the future of arcade operations, the booth will also feature Sacoa’s state-of-the-art cashless solutions, including the K4 Kiosk and Spark Wireless Card Readers, showcasing how modern technology can streamline operations and enhance player experience.

Don’t miss SEGA Amusements at EAG 2026, from the 13^th – 15^th of January, stand A60. Discover games, prizes, and innovations designed to captivate players and elevate venues worldwide!

For more information or to order contact SEGA Amusements International at +44 (0)208 391 8090; sales@segaarcade.com.

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