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THE WAIT IS OVER: SEGA AMUSEMENTS UNVEILS ITS NEXT-GEN LINE-UP OF IMMERSIVE VIDEO, VR, AND SOCIAL ENTERTAINMENT EXPERIENCES AT EAG!
EAG 2026 is so close, get ready for a show lineup like no other! Make sure to stop by SEGA Amusements’ Booth A60 to see the newest and greatest products in our portfolio. From the 13th to the 15th of January at the ExCel Centre, London, UK, encounter firsthand our new releases designed solely to inspire, engage, and redefine the industry standard!
First up, leading the charge in all things video is Daytona Championship USA Motion Edition, the latest upgrade to the all-time SEGA classic, making its European debut. Featuring a supercharged custom air-ride motion system, players can experience all the thrills of Daytona like never before. Engineered for reliability and player experience, every turn, twist, and bump delivers an adrenaline-fuelled rush. Accompanied by refined handling, force-feedback steering, and the legendary ‘catch-up’ mechanic combine to create a stand-out, exhilarating racing experience. Next up, making its UK debut is Speed Rider 4DX, the next generation bike racing game with its world-first realistic drift-motion gameplay. Players must lean, drift and boost their way through 12 captivating tracks, all whilst riding on 8 high-octane bikes, made immersive via the forward-lean motion platform. Topping it all off, the awe-inspiring 100-inch cross-screen and the riveting 4.1 surround engine sound system place players right in the heart of the action. Also, don’t miss Apex Rebels Standard, the hit racer now in a sleek, compact cabinet, bringing this game-changing arcade driving experience to even more locations!
Award-winning manufacturer LAI Games brings its signature thrills to EAG with two standout titles. Cyberpunk 2077: Tuff Wars leads this range, fresh from winning the Brass Ring Award at IAAPA Expo Orlando 2025. Developed in collaboration with CD PROJEKT RED, this game plunges players into a neon-soaked turf war, testing their sharpshooting skills across multiple game modes. Encased in a hyper-stylised cabinet with a striking frameless design, it stands as a true centrepiece attraction. In tandem with this is Ubisoft All-Star VR, the cutting-edge VR game in collaboration between LAI Games and Ubisoft. Players will ride through three immersive worlds as iconic characters from Assassin’s Creed, Splinter Cell, Just Dance, and Far Cry, steering, shooting, and reacting in real-time against Vaas from Far Cry. Featuring a 17.4' cinematic LED wall, LAI Games’ Axis Haptic Controller, independent motion seats, and non-stop action, it’s a visually stunning, highly replayable attraction designed for maximum impact and earnings.
Backing up Neo Shuffle when it comes to the essentials in social entertainment is Subsoccer, the crowd-pleasing football game that can turn any corner of your venue into a revenue hotspot. Its fast-paced, 90-second seated matches are intuitive, fun, and perfect for all ages. Meanwhile, Cyber Boxer, the cutting-edge arcade boxing experience, delivers knockout fun with bold attitude, high-tech engineering, immersive visuals, and social connectivity. Hence, keeping players tested, engaged, and coming back for more. From ICE comes NBA Baller, an all-new basketball challenge where high scorers win official NBA balls, and Neon Bowling, the duckpin sensation, offers neon and classic modes, keeping players engaged for hours on end.
For all your operational needs, the SEGA Total Solutions team will showcase the alluring new lighting kit for Down The Clown, praised for its ability to boost game revenues. Likewise, don’t miss their reliable change machines, premium-quality tickets, and brand-new parts web shop, where customers can save 5% on online orders. With 24/7 access to thousands of parts, operators can now keep their business running smoothly anytime!
Head to the SEGA Amusements booth A60 at EAG 2026, 13th – 15th of January, to see our unique titles in action, with each game designed to enliven players and elevate venues to new heights of fun!
For more information or to order, contact SEGA Amusements International at +44 (0)208 391 8090; sales@segaarcade.com.
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