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Better Change to promote positive play
Better Change to promote positive play
David Richardson Head of Strategic Partnerships at Better Change has described EAG Expo as providing the ‘perfect platform’ to start what he believes will be a major year for the organisation whose philosophy is ‘positive play not restrictive play’.
Better Change will be exhibiting at EAG with the mission of promoting Positive Play, a refreshing outlook on safer gambling and social responsibility that represents the masses of people that play safely as opposed to focussing solely on the small minority that experience gambling harm.
As part of their offer at EAG, Better Change will be promoting their free training for industry operators. Created in partnership with US training provider RG24Seven and presented by industry professionals from leading brands, the program is created ‘by the industry, for the industry’ providing learners with the assurance that the content has come from experts on the subject matter.
Better Change has announced that courses on AML and Data Protection will be launched in January to add to the Safer Gambling course that is currently available and which offers compliance grade reporting.
Further to exhibiting at the expanded EAG Better Change is teaming up with Bacta to present what it is describing as a ‘not to be missed’ industry panel focussed on positive play and sustainable business growth.
Richardson confirmed: “The gambling entertainment and amusements industry is the very epitome of Positive Play where the vast majority of people enjoy their products without issue.
“We are grateful to Bacta for the initiation of the Safer Gambling Hub which has gone from strength to strength. This is a period of exciting growth for EAG with the addition of the Social Immersive Entertainment Expo and the London Casino & Gaming Show which will elevate what is already a standout event in the Better Change calendar.”
He added: “The stigma associated with safer gambling has grown in recent years because of a narrative that has been driven by a small minority focused on the severe end of gambling harm. We want to support the industry in reclaiming that narrative and demonstrating the benefits of our products to those who consume it and to the country.
“We look forward to getting 2025 off to a purposeful start at EAG and supporting our sector of the industry in being a leader in compliance, customer experience and safer gambling or as we like to call it Positive Play.”
Better Change is on a mission to sustain the gambling industry by promoting a culture of responsibility, care, and well-being. The organisation is dedicated to empowering individuals to enjoy gambling in a safe and sustainable way while providing operators with the tools and knowledge to support positive play across all platforms.
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David Richardson Head of Strategic Partnerships at Better Change