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EAG produce digital tool kit of marketing materials for exhibitors and partners
The marketing team responsible for promoting January’s EAG Expo, which includes the co-located SIE Expo and London Casino and Gaming Show is producing a tool kit of digital marketing assets for exhibitors and industry partners to deploy in their pre-show marketing activities.
The tool kit which will comprise email signatures, social media tiles, website banners as well as topical show content, has been created following discussions with exhibitors during the post-2025 show engagement program which was undertaken by the EAG team led by Chairman Nick Harding and Show Director Nicola Lazenby.
Leisure industry marketing professional Phil Gibbs, who joined in January and whose focus is on helping to continue the EAG success story and grow the show attendance for a fourth consecutive year explained: “A number of our key exhibitors have requested access to EAG promotional materials to send directly to their customers based here in the UK and throughout the world.
“EAG is a show which is by the industry and for the industry and we are delighted to partner with our customers in this way and provide the content that’s required in the formats they need. The materials which will promote the new show creative which is being launched with the new website and registration in September will be available to all exhibitors, sponsors and trade association partners.
“It is in everyone’s interests to spread the EAG message far and wide and encourage new visitors to save the date and be a part of the only business-to-business event in the world that brings together the out of home entertainment sectors comprising amusements, gaming and gambling all under one roof.”
Justin Burke Sales Director at Sega Amusements International confirmed: “I remember the first EAG and I have been an avid supporter ever since. The show and its heritage are imprinted on the industry and the benefits of having a dynamic show in London are immense.
“The undertakings that are being made to take EAG, SIE and the London Casino and Gaming Show to the next level are really positive and Sega Amusements International is delighted to contribute to its success story.”
EAG Expo 2026 will take place across 13th/14th/15th January at ExCeL London.
Exhibitors and trade association partners wanting access to the EAG digital tool kit should contact Phil Gibbs at phil.gibbs@eagexpo.com