EAG vice-chairman, Bacta Charitable Trust (BCT) Trustee and former Bacta President Nick Harding has confirmed that Bacta’s new charity partnership with Little Lifts, the organisation which provides love, support and kindness to people affected by breast cancer will be officially launched at January’s showpiece industry event.

Making the announcement following the presentation to Little Lifts of a Bacta Charitable Trust cheque for £2,000 Nick Harding said: “I am delighted to confirm that EAG, the event where manufacturers and games creators choose to launch their ground-breaking products and innovations for the year ahead, will also host the launch of the new partnership between the Bacta Charitable Trust and Little Lifts. 

“EAG will be hosting the Little Lifts team and providing an opportunity to introduce the work of this wonderful charity to what will be the single biggest industry gathering of the year following the addition of the co-located Social Immersive Entertainment Expo and the London Casino and Gaming Show as part of the EAG experience.”

Expanding on the work of the organisation he added: “Little Lifts is a magnificent charity which reaches out to people during and after their chemotherapy and radiotherapy treatment. 

“Little Lifts Boxes are filled with premium treats and gifts ranging from pain-easing heat packs to luxury body lotion, organic chocolate and treats”.

“Each NHS-approved care box is packed with products which have been curated by people who have personal experiences of breast cancer treatment. The products include those which can relieve the side effects that might be caused by treatment as well as mood-boosting goodies to promote emotional wellbeing”. 

“EAG is a celebration of our industry as well as a celebration of the generosity which sits at the heart of the business across all sectors. EAG is the perfect way to start the year and my fellow BCT Trustees and I look forward to helping Little Lifts  to kick-start a programme of fund-raising to run throughout 2025.”