Nick Harding Chairman of EAG Expo has vowed to never miss an opportunity to promote what is widely regarded as being the industry’s most influential business gathering of the year.

The industry showpiece event which has its sights firmly set on registering a fourth consecutive year of growth when it opens at ExCeL London in January 2026, is extending its engagement and profile building program with its support of the forthcoming Bacta Summer Ball. EAG has joined an illustrious line-up of Gold Sponsors comprising Reflex Gaming, Whitehouse Leisure, Sims Automatics, Ask Global, MERKUR UK, Blueprint Operations and SX Leisure.

Expanding on the sponsorship Nick Harding said: “The Bacta Summer Ball is a wonderful event which like EAG is ‘for the industry and by the industry’. I’m delighted that EAG is able to line-up alongside like-minded sponsors who are also part of the EAG community of stakeholders.”

He noted: “This is the latest stage of an extensive engagement programme which started on the show floor in January and included participants in the co-located SIE Expo (SIE) and the London Casino and Gaming Show.

“Since then, the team has been in constant contact with stakeholders, courtesy of a programme of face-to-face meetings and initiatives including post-show digital satisfaction surveys.

“Our commitment is to explore every opportunity for improvement and the best way of identifying how we can meet the needs of the business is to have an open, honest and progressive dialogue with customers across all sectors and in all environments. ”

The 2025 edition of EAG Expo was the biggest on record occupying just less than 5,000 square metres of space. Alongside the physical growth of the show, EAG attendance rose by 23 percent continuing an upward trajectory which has seen visitor numbers increase by 69 percent since 2022.

EAG Expo including the co-located SIE Expo and the London Casino and Gaming Show will take place across 13th/14th/15th January at ExCeL London.