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Rilix rolls into Social Immersive Entertainment (SIE) Expo, with unattended VR thrills that mean business
First-time exhibitor Rilix is set to make a big impression at Social Immersive Entertainment (SIE) Expo where it will be inviting operators to experience the Rilix Coaster — a plug-and-play VR roller coaster simulator that engages consumers by delivering a compelling big ride experience from a small space.
What sets the Rilix Coaster VR Simulator apart is its fully unattended operation —reducing operator overheads — combined with a library of 16 exclusive VR coaster experiences developed entirely in-house. Designed to engage and excite, the attraction synchronizes sound, vibration, and wind effects for a 360º ride experience that draws crowds and keeps guests coming back for more.
Already operating successfully in more than 25 countries, the Rilix Coaster is delivering a consistently robust ROI for operators across FECs, amusement centres, and leisure venues wherever it’s sited in the world.
Visitors to Social Immersive Entertainment (SIE) Expo will experience first-hand how Rilix is redefining immersive entertainment through smart, accessible technology built for today’s demanding attractions market.
Looking ahead to its appearance at the London Show Rilix President Jim Wyatt said: “We are all very excited to exhibit at our first London Show! Rilix has been a premier seller of unattended VR in South America and North America, and following our launch in Italy in 2025, EAG is a key part of our strategy to expand distribution throughout Europe. We’re looking forward to fostering strong partnerships and working together to grow the industry.”
Rilix discovered Social Immersive Entertainment (SIE) Expo while exploring trade show opportunities to support its international growth strategy. The company confirmed that the show’s reputation and sharp focus on the leisure and attractions industry made it the perfect platform to introduce the Rilix Coaster to a broader European audience and foster strong partnerships with key distributors, operators, and FEC owners.
Rilix will be using its presence at EAG 2026 to build new partnerships, showcase the profit potential of unattended VR attractions, and connect with operators seeking to elevate the guest experience and maximise revenue.
The wider EAG Expo is establishing an international reputation for showcasing the very latest innovations that are shaping the future of entertainment. Within a fortnight of registration going live show organisers had processed applications from industry professionals based in 22 countries. The organising team is focussed on building the show’s international attendance which in 2025 comprised 14 percent of the total.