News

06 Nov 2024

Sega Amusements International backs expanded EAG with double booth presence

Sega Amusements International backs expanded EAG with double booth presence

Sega Amusements International has put its full support behind EAG 2025 taking booth space in both the amusements and the co-located Social Immersive Entertainment Expo (SIE) which is being launched at ExCeL London (14th – 16th January 2025). 

Justin Burke Sales Director at Sega Amusements International confirmed: “We have expanded our total booth space this year to accommodate the increased diversity of the EAG and SIE. “Our booth location is on the border of the two shows, and we have added the extra space ‘behind’ our normal booth which falls into the SIE show floor. I’m proud to have such a prominent presence at what will be the biggest ever edition of EAG.”

Expanding on the benefits of the new SIE he continued: “Whilst exhibitions are a great opportunity for seeing existing customers, what really drives trade show investment comes from meeting new clients, having new conversations and developing new opportunities. “A lot of companies in the Social Competitive Entertainment space are very new, often headed-up by a younger demographic. As a result, they have a very fresh, new and often different perspective which is refreshing, healthy and leads to a host of opportunities. “There is a wealth of experience and product we as traditional amusement suppliers can offer them, and visa-versa. In many ways it’s a new world that they can bring to us. There will be a host of new ideas and products in SIE that will be of interest to the constantly evolving amusement operator. I’m proud that this will be the biggest edition of EAG and I hope this is just the first page of a new chapter.”

EAG visitors will have access to the very latest product launches and innovations in out of home entertainment, be able to share insights and experiences with industry colleagues, keep abreast of regulatory changes, update on the latest developments impacting the high street and the pub sector courtesy of the Bacta Seminars and learn more about the latest developments in social responsibility on the Bacta Safer Gambling Hub.

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