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Seminar programme 2020

EAG International Expo 2020 featured the following programme of high value and informative seminars addressing the key issues affecting today’s amusement and leisure industry.

All sessions are free to attend

Tuesday, 14th January 2020

Overview of the immersive attraction landscape

Commencing this groundbreaking conference covering the impact of immersive entertainment on the business of amusements and attractions, Kevin Williams will present his signature overview of the international business.




Kevin Williams (KWP)

Bringing arena-scale VR to the capital

Operator of the premium entertainment facility with a recently opened premier Wembley LBE VR venue opened last year to glowing reviews, John offers insight into the needs and growth of the market.




John Lilley (MeetSpace VR)

Hologate – defining immersive entertainment

Recognized as the leading VR amusement platform with over 300 units in operation Globally, Leif brings important lessons learned in the needs of hardware and the best way to maximize the offering.




Leif Petersen (HOLOGATE)

Defining younger immersive play

The emerging leader in family, and young player based free-roaming entertainment, the platform has grown to not only include FEC but theme park, with their new Bumpercar VR platform, Paul explains the rational behind the business




Paul Collimore (SPREE Interactive)

Immersive deployment for FEC’s

The UK’s formative VR developer and installation experts with extensive number of platforms in the field. Martin offers insight into this changing market and reveals the unique approach that IMMOTION has undertaken to establish their market position.




Martin Higginson (IMMOTION)

Conclusion and trend

In the final session of the day, Kevin looks at what we have learned from the event and the trends that need to be considered for the future of the bsuiness moving forward.




Kevin Williams (KWP)

The E Sports debate by Gioco news

What are the possible links between eSports and Amusement and what are the business opportunities? How do videogame competitions bind to the world of arcades and FECs? How can the scenario change with the spread of AR/AI in retail gaming? GiocoNews, publisher fo ESPORTSMAG addresses these issues with leading international experts.




Moderator: Ian Donegan (Chief reporter at InterGame & InterFun)
Robert-M. Fankhänel (Chief Operating Officer and Co-Founder Hologate)
Alessio Crisantemi (Editor of
Jan Goetgeluk (Founder and CEO of Virtuix)
Giovanni Antonioli Fantini (CEO of Sandbox Games)

Wednesday, 15th January 2020

How to get ahead online

During this lively seminar, Oyster Studio’s digital marketing consultant Bradley Bishop will explore the inner workings of Google Ads and explain how digital marketing can help your business grow.

Stop struggling!

  • Wasting money on marketing that is not working?
  • Not appearing on the first page of Google?
  • Knowing which marketing is right for your business?
  • Website not converting clients?

Start winning!

  • See which marketing is giving the best ROI
  • When it is important to appear on Google
  • Use AI technology to clone your best customers
  • Connect with customers across all their devices
  • Test & measure what works for your business
  • Use Google & social media to increase your profits

Come in confused and come out clear!




Bradley Bishop (Oyster Studios)

Bradley Bishop has been helping companies improve their websites and perform better on Google for 18 years. He is a Google certified partner and as such needs to pass exams with Google each year and every account he manages needs to reach a level of excellence monitored by Google. Last month he reached one of his personal goals, having delivered over a quarter of a million sales or enquiries to his customers. You can contact Bradley at

Ticket redemption: The future is at sake

In Italy and beyond, the future of the entertainment sector is anything but fun. This is a direct result of careless legislation, populist politicians and short-sightedness. What can industry do to prevent this crisis in our sector? This EAG International Seminar will deliver a warning message and a cry of help, from Italy to Europe and beyond, to save ticket redemption and the entertainment industry.




Moderator: David Snook (InterGame)
Alessio Crisantemi (Editor of
Jason Frost (President of Euromat)
Paolo Dalla Pria (Presidente of Sapar Service)
Cino Benelli (Lawyer, expert on gaming and amusements)

How important are cashless technologies as a gateway to improved social responsibility?

There are now many cashless payment solutions available to the amusements and gaming operator. Some have ported from other markets such as vending, whilst others have been developed from within the industry. Are the requirements of our industry unique and what are the advantages of putting into place a common standard




John Rozek (Director, Polar Moment Ltd)

John Rozek is a director of Game Payment Technology focussed on the business aspects of its payment processing, managing its acquirer relationships, and overseeing compliance.

John is new to the amusement sector, but, brings 23 years of experience in the payments industry, working at senior levels in card acquiring, payment processing, and payments consultancy.   At Worldpay he was senior programme manager for its international merchant services function, which at that time was providing ground-breaking multi-currency services.  John and his team were responsible for implementing cross-border solutions for major international brands.  At The Logic Group he was head of product management and director of business futures.   He successfully led the project that implemented the world’s first integrated chip and PIN solution, which was rolled out to most UK tier 1 retailers, implemented the company’s first managed service, and delivered the product set to respond to the growth of ecommerce.

In 2006, John was a founding director of Polar Moment, an organisation that has grown into a highly respected payments consultancy with an enviable customer list including Barclaycard, Worldpay, Global Payments, Apple, PayPal and Aldi.  He has supported key mergers and acquisitions for Bain Capital, Advent International and Worldpay. He created and has delivered the payment industry specific content for Worldpay’s masters’ degree in payment services.  John wrote Shell’s EMV strategy, specified Whitbread’s payment strategy, supported PayPal in the implementation of PayPal Here, and worked with TNS’s executive team to reshape the business after the sale of TNSPay to Mastercard. He is Aldi’s external payment systems consultant, helping to deliver its new store platform in 2019.   John is GoodBox’s payment expert, helping them grow into the UK’s leading contactless donations payments facilitator, and is actively involved with the FCA, UK Payments, and Visa to agree how strong customer authentication will be implemented for charity donations.

Just how integrated can FEC management software become?

There are now available software solutions for every aspect of FEC management. Are there any risks associated with adopting a complete business solution and how do we make sense of the vast amount of generated data and what benefits can we expect?




Alex Goldman (Account Executive from IDEAL USA)

EAG 2024 exhibition dates & opening times TBC

  • Sunday 2 April: -