London 2025 - Game On!

14 – 16 January 2025 | ExCeL, London

 

EAG 2025

Brought to you by bacta, the trade body representing the interests of Britain’s amusements and high street gaming manufacturers and operators, EAG is a great opportunity to keep up to date with all that’s new in the sector. 

Bringing you the very latest in revenue-boosting products, including coin-operated amusements, visitor attractions, entertainment, gaming and leisure equipment, machinery and services!

 

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One ticket, three shows!

EAG Expo Exhibitors

Get Involved

Exhibit

 

With a history spanning over 70 years, EAG - the Entertainment, Attractions & Gaming Expo – is the perfect place to showcase the latest products and services your business has to offer to the visitor attractions, entertainment, gaming and leisure industries.


 

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Brought to you by bacta, the trade body representing the interests of Britain’s amusements and high street gaming manufacturers and operators, EAG is a great opportunity to keep up to date with all that’s new in the sector. 


 

Press

 

EAG is proud to work with a global network of leading leisure, entertainment and gaming media.


 

‘EAG surpassed our expectations’
James Anderson, Sales Director
Bandai Namco Amusement Europe
‘EAG started over six months ago for us, as we discovered new products, developed them with manufacturers and made the necessary modifications for UK and European markets. EAG is the fun bit where we can showcase the very best – and we are really excited about this edition.’
Rich Clarke
JNC Sales manager
‘EAG 2023 was fantastic, we saw a huge number of operators over the three days, which was brilliant.’
Kevin Temple, Director of Sales
Novomatic Gaming UK
‘We didn’t stop for the duration of the show – we couldn’t have wished for a better start to the year. The mood was very upbeat.’
Mike Clokie, Managing Director
E-Service
‘EAG 2023 had a swagger and it felt like a show that was comfortable in its own skin. Operators were openly saying ‘we’ve got our show back’ which is tremendous for everyone and a testament to the work undertaken by the new EAG team.’
Nicola Wallbank Director Sales and Account Management
Blueprint Operations
‘EAG was well attended and very successful in terms of new business. The sales team were run off their feet – even on the last day.’
Mark Horwood, Managing Director
UDC
‘EAG 2023 had a really good positive buzz’
John A Stergides, Sales and Marketing Manager
Electrocoin
‘We saw a lot of people on our stand and we’re very pleased with the show and the response to our products – the mood was good.’
Ian Fuller, Managing Director
Playsafe
‘We had the best show NSM has ever had in its history. We sold more jukeboxes than ever before. We had an absolutely amazing show.’
Alex Kirby, Sales Manager
NSM
‘Our first time at EAG was a great success. Bingo operators and suppliers felt ‘at home‘ at EAG and the Bingo Association Bingo Hub can only get bigger and better over the years. We are here to stay!’
Miles Baron CEO
Bingo Association
‘As always, EAG was a great opportunity to exhibit our vast collection of both licensed and trending plush as well as our ever-expanding offering of quality and value redemption prizes.’
Phil Setter, Managing Director
Whitehouse Leisure
‘The show was a great success for Cowells Arrow and enabled us to showcase our diversification into the pub and club sectors.’
Tony Lister, Managing Director
Cowells Arrow
‘We have been exhibiting at EAG for more than a decade. This show plays an important role in our success in the UK market.’
Vinayaka Kamath, MEA Business Head
Semnox Solutions
'The show was excellent for us. There was a real buzz which I am glad I was able to be a part of.’
Sue Cooke, Managing Director
TouchTunes/Soundnet
‘It was great to see so many operators from a wide selection of the industry and from overseas too.’
Mark Edmundson, Sales Manager
GeWeTe
‘We managed to conclude most deals we had in the pipeline and gained a lot of new customers. Now the task is to fulfil the orders.’
Alex Auckland
UK Gaming Solutions
‘We sold product on all three days of EAG – forging new relationships and securing some unexpected international business.’
Sean Young, Managing Director,
Wexel Gaming
‘It was a very productive three days with a constant flow of visitors to the stand.’
Debbie Malin, General Manager
AstroSystems
‘The Bingo Hub was a fantastic networking and social event and to top it all we also did some great business!’
Alice Keech, Product Manager
Willow Communications
‘As an exhibitor you look for tangible deliverables and EAG delivered across a number of important fronts. As well as taking orders we have also established a really positive pipeline of opportunity.’
Andrew Ludlow, Managing Director
NRM Group
‘We were absolutely delighted with EAG and I have to say that the organisers did a brilliant job.’
David Purvis, Managing Director
Blueprint Operations

NEW FOR 2025! Three Events - One location!

EAG
SIEE
Casino
Registered Office: 29-30 Ely Place, London EC1N 6TD. Registered in England No. 06880155. VAT No. GB 974541690.