In 2025 EAG Expo  has increased its exhibition floorspace at ExCeL London as part of an ambitious expansion programme to deliver dedicated platforms for both established and emerging growth areas in the UK and Europen land-based economies.

For the adult-gaming operations, the leading suppliers to the casino and betting sectors. In the immersive entertainment, competitive play and social entertainment sectors, there is added focus for operators seeking the products that are pushing the boundaries in the vast new city centre FECs and barcades.

ENTERTAINMENT ATTRACTIONS & GAMING EXPO EUROPE

The Entertainment, Attractions and Gaming event, EAG Expo holds the prestigious distinction as the first major exhibition of the year on the global industry calendar.

The opportunity for serious buyers to view the new products and services launching into UK and international markets, EAG Expo gathers key stakeholders from all verticals of the land-based sector.

SOCIAL IMMERSIVE ENTERTAINMENT EXPO

EAG Expo now includes the "Social Immersive Entertainment" hall, offering a co-located exhibition and seminar programme.

Building on the XR growth in the leisure entertainment and amusement industry, this sector comprises the key technologies that are driving immersive entertainment:

Latest VR amusement and attractions, AR based competitive gaming and the rise of immersive arenas and enclosure for gaming and entertainment.

London Casino & Gaming Show

EAG Expo has opened its doors to exhibiting companies that serve the land-based casino sector. It is the only forum for manufacturers and service providers to reach the UK and European casino market on UK soil.

The London Casino & Gaming Show delivers a unique exhibition experience to buyers: more casino venue than a trade show floor, the ambience will match the style of a casino with lighting & sound that reflect the quality of the higher-stakes adult gaming venues.

With space dedicated to the UK and European casino showpieces, a number of the world’s leading gaming brands have expanded their presence at EAG Expo.

4,798
total footfall
78.5%
have sole or joint purchasing power
94.5%
came to buy & source new products

WHO WE REACH

The Buyers
In 2025, EAG Expo attracted almost 6,000 visitors over the three day event - a figure that features one of the highest concentrations of buyers in the marketplace.
The Exhibitors
The show continues to grow with the number of exhibitors at a three-year high of 100 (80 in 2024 and 72 in 2023  ) occupying 4,958 sqm (3,843 in 2024).
The Products
Exhibitor research confirmed that visitors had access to 3,513 products, of which 1,038 were making their UK trade show debut. And exhibitors showed products from an average of 9 brands on their stands at EAG.
The International Market
There is a growing number of attendees from overseas, with international visitors representing circa 14% of the buyers, drawn from 52 countries, the most popular from Ireland, Italy, France, Germany, the United States, and Belgium.
‘EAG surpassed our expectations’
James Anderson
Bandai Namco Amusement Europe
‘EAG was well attended and very successful in terms of new business. The sales team were run off their feet – even on the last day.’
Mark Horwood
UDC
‘We didn’t stop for the duration of the show – we couldn’t have wished for a better start to the year. The mood was very upbeat.’
Mike Clokie, Managing Director
E-Service
“EAG is the first show of the year and one of the most important”
John A Stergides
Electrocoin
“I’ve always placed huge importance on the connections and the conversations that take place at live events and EAG is the biggest and most influential UK exhibition for our industry.”
Mark Jepp
Game Nation
“The Pub Summit is a highlight of EAG. It’s an unparalleled opportunity to have meaningful face-to-face conversations with key decision-makers and industry leaders. The Summit fosters a united effort to shape the future of the on-trade industry.”
Nick Rudd
Rudd Group
‘EAG offers a unique chance for the team to see the latest innovations first-hand and gain deeper insights into how the industry is evolving. By exposing our team to these experiences we’re equipping them with the tools and knowledge they need to bring fresh ideas and solutions back to our customers.”
“As the first industry expo of the year EAG sets the tone for what’s to come.”
Vinayaka Kamath
Cowells Semnox Solutions
“A strong and vibrant EAG is important to Bacta on many different levels. Without EAG our effectiveness as a progressive and dynamic trade association promoting and protecting the business interests of our members would be diminished.”
Joseph Cullis
“EAG has led to some of the best business relationships and successful partnerships which wouldn’t necessarily have transpired without the show.”
Gareth Jones
MH Leisure

“This is a period of exciting growth for EAG with the addition of the Social Immersive Entertainment Expo and the London Casino &Gaming Show which will elevate what is already a standout event in the Better Change calendar.”

David Richardson
Better Change
“It was an excellent show for Blueprint and the team. We started EAG in the best possible way securing a three figure machine order from Buzz Bingo which set the mood for the rest of the three days.”
Andy Tipple
Blueprint Operations

Contact

By working together, we can make this a truly valuable addition to your marketing and promotional activities. If you have any questions or ideas, we are all ears and would love to hear your thoughts and feedback. We will do whatever we can to meet your needs.

FOR FURTHER INFORMATION AND TO REQUEST A CALL BACK, PLEASE CONTACT:

+44 (0) 020 4502 0550

sales@eagexpo.com