EAG Expo Europe 2025 – the Entertainment, Attractions and Gaming event - holds the prestigious distinction as the first major exhibition of the year on the global industry calendar.

The opening opportunity for serious buyers to view the new products and services launching into UK and international markets, EAG gathers the key stakeholders from all verticals of the land-based sector.

It is a unique exhibition that draws in the business interests from the widest range of entertainment providers to our high street operations: from high-stakes, low-stakes, and prize gaming to family entertainment, holiday, seaside, and social-oriented operations ... all under one roof.

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This year EAG has doubled its exhibition floorspace at ExCeL, London as part of an ambitious expansion programme to deliver dedicated platforms for both established and emerging growth areas in the UK and European land-based economies.

For the adult-gaming operations, new in 2025 will be the leading suppliers to the casino and betting sectors.

In the immersive entertainment, competitive play and social entertainment sectors there will be added focus for operators seeking the products that are pushing the boundaries in the vast new city centre FECs and barcades

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THE BUYERS

In 2024, EAG attracted almost 4,000 visitors over the three days event - a figure that features one of the highest concentrations of buyers in the marketplace.

THE EXHIBITORS

The show continues to grow with the number of exhibitors at a three-year high of 80 (72 in 2023 and 66 in 2022) occupying 3,843 sqm (3,726 in 2023).

THE PRODUCTS

Exhibitor research confirmed that visitors had access to 3,513 products, of which 1,038 were making their UK trade show debut. And exhibitors showed products from an average of 9 brands on their stands at EAG.

THE INTERNATIONAL MARKET

There is a growing number of attendees from overseas, with international visitors representing circa 20% of the buyers, drawn from 54 countries, the most popular from Ireland, Italy, France, the United States, and Belgium.

For over 70 years, London has served as the capital of amusements and gaming innovation, and the home of EAG, and all its former incarnations.

For the last two of those decades, EAG has staged the show at the internationally acclaimed ExCeL, less than 15 minutes away from London’s West End on the newly built Elizabeth line which provides 12 trains an hour.

For international visitors, ExCeL is located opposite London’s City Airport, and if you’re travelling to London Heathrow, ExCeL is just 43 minutes away.

When it comes to cities, London offers an unrivalled setting for this extraordinary event. With its iconic landmarks, rich cultural heritage and vibrant nightlife, there is plenty on offer beyond the exhibition halls. Add to that the world famous shopping districts and tantalising food scene (with over 8,000 restaurants to choose from), London truly ticks all the boxes.